Why Best Practices Are Not

Why Best Practices Are Not

I hear the terms “best practices” and “think-outside-the-box” quite a bit, from colleagues, to vendors, to clients. The problem is, even though I hear them in the same sentence, they are exact opposites. “Best practices” is a set of standard to be applied to any scenario, in other words: a cookie cutter solution, or an [...]

Strategize
Strategize

Failing to Plan = Planning to Fail.

Execute
Execute

The Devil is in the Details.

Measure
Measure

Measure Twice. Cut Once.

Broadcast: One-to-Many
Broadcast: One-to-Many

Tell the World.

Converse: One-to-One
Converse: One-to-One

Be part of the Conversation.

Observe
Observe

The World is Already Talking About You. Listen.