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Getting to know the next generation of consumers

Generation C is coming up quick. Born between 2000 and 2020, they represent the most diverse, most connected and possibly the hardest to reach generation so far. They eschew stereotypes and are maturing much faster than their predecessors. The oldest is 14 and has been using mobile technology for the last 4 years. Learn more about Generation C here:

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Squeezing Infographics

Content marketing is no good without the right content. On Facebook, images are seen 3 times more than simple text posts and links. And that’s not all:

  • Google searches for infographics have increased 800%.
  • Every hour there are 540 infographics posted to Twitter.
  • The human brain processes images 60,000 times faster than text.
  • 50% of the human brain is dedicated to processing visual information.

Join content expert Michael Durwin for this free informative webinar that outlines the definition of an infographic, the magic formula for infographics and how to get the most bang for your buck out of your infographics. The webinar is taking place:

Thursday, January 23, 2014
1:00 – 02:00 PM EST

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himalayan-salt-lamp-infographic

Himalayan Salt Lamps

How the heck does a Himalayan salt lamp work? The Himalayan Salt Shop wanted to educate their customers on how these magical mashups of mechanics and minerals worked, and just in time for Christmas! So, Engine East created this infographic explaining the background of Himalayan salt, the chemical composition and how it saves us from those deadly positive ions! The infographic was posted to the ecommerce site as well as the company social networks.

himalayan-salt-lamp-infographic

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content-burger

You Simply Cannot Argue That Content Is King

There have been any number of blog posts, journalist articles, Tweets, status updates, Instagram pics, Pinterest infographics, webinars and downloads about what exactly owns the crown of online marketing. Is reputation king? Is context king? How about relevance? Authority? In almost all of that content (hint, hint) the argument is usually that some new thing has usurped content as the king of online marketing. While context, authority, relevance and reputation are all important, they are merely the knights and attendants that support a successful king: King Content.

Relevance is completely irrelevant if it’s not a thing that’s relevant. I know that sounds like Yogi Berra, but it’s true; you can’t have relevance without having a thing that is relevant. That thing is content. Content can be irrelevant too. Content can also have a bad reputation, or a good reputation, but a reputation cannot be implied or applied without a thing to imply it about or apply it to, be it a person, a product, or a book or a blog post. How about context? What has context? An ad has context, a statement has context, an ebook has context, a video has context. Those are all instances of content. Of course a person can have authority, so can a brand, but just standing around being an authority ain’t helping your marketing, or your reputation. You have to create awareness about that authority, through content.

Recent posts I’ve read are all pointing at Google, certainly not the only engagement opportunity for brands, but one that a whole ton of dough is being dumped into. Many of the arguments for the coronation of authority, context, relevance, and reputation center around SERP, or Search Engine Results Pages. What’s a SERP if not a piece of content?! And what is shown on a search results page? Let’s look and see if you can pick out the authority, relevance, context, and reputation:

SERP sneakers

Now let’s take a look at where the content on this page is discretely hidden:

serp-content

 

You see, whether you are trying to leverage context, reputation, etc. you need to do it with content. This isn’t limited to online marketing either; TV commercials, billboards, in-store displays, the windows at Macy’s, brochures, your company sign on the side of the building are all content. Content is the framework on which you hang your reputation or authority, context or relevance. Without content those things just sit on a desk.

So, before you go dethroning content, remember, without it you have nothing.

 

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Create Something Remark[et]able

Hello,
Please join us for a free webinar on Wednesday, January 22, 1:00PM EST.

We’ll be talking about content marketing (also referred to as inbound marketing); what it is, why you should be using it, how to do it well. We’ll be discussing why you’re wasting time posting links and status updates and should be focusing on images, video, infographics, ebooks and other downloads. Attendance is limited to 25 people so don’t wait to register.

 
 
All registrants, regardless of attendance will receive access to the presentation deck. We’re using a new system to present the webinar so we can’t prmoise that a recording will be available.
 
I hope to see you there!
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Infographic Pricing

What better way to present the pricing on Engine East’s infographic service than with an infographic?

So, here it is. But, just to satisfy search engines:

Infographics start at $500/ea. Additional research, stock photography, major custom illustration (we have a healthy library of icons and generic illustrations) will be an additional custom charge. Usually this never comes up. In addition, it is expected that the client will be providing the content, but if they need assistance with research, we charge an additional $100.

If infographics figure big in your marketing strategy we suggest the $1500 package which gives you 4 infographics for the price of 1 or $375/ea. If you choose to create an animated or video infographic, an ebook based around an infographic or a webinar/presentation deck around an infographic, we’ll throw the static version in for free.

All infographics come with the final, high-resolution jpg. We’ll also provide several square segments of the infographic for use on Pinterest, Instagram, etc.

Fill out the contact form below to get started!

 

infographic-pricing

 

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