Images are extremely important to blogs. 80% of all brain information comes to it through visual stimulation, so making sure you use an image is important to gain attention and emotionally connect. However, simply pulling down an image from a Google search can cost your business far more than the price tag of inexpensive, generic and ubiquitous photos from low-end stock photo companies or the exorbitant cost of higher-end stock photo agencies. It’s important to use images that are offered freely, as part of a creative commons license, or from a stock photo agency. It can often take a great deal of time to track down just the right image and even longer to plan and build a library of images that is cohesive and available for immediate use.
Illustrations for proprietary processes, concepts and products, diagrams, etc. are a very tricky business. Engine East can help boil down the most complicated ideas into easy-to-understand diagrams.