Content Strategy

Content marketing is the best way to leverage the Internet for brand engagement. It is the key to inbound marketing. An average inbound marketing lead, generated by content marketing, is roughly half the cost ($143) of the cost of an outbound lead ($373) generated by cold calls, TV, radio or publication ads, brochures, email blasts, direct marketing, etc. Even PPC (pay per click text or banner ads) only get 6% of clicks on Google or Bing compared to organic results which see a click rate of 94%. PPC is also getting more expensive, rising 24% year over year.

Here are some other 24 great content marketing statistics:

  1. B2B companies that blog generate 67% more leads per month than those who don’t. (Social Media B2B)
  2. Blogs give websites 434% more indexed pages. (Content+)
  3. 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. (Custom Content Council)
  4. Interesting content is a top 3 reason people follow brands on social media. (Content+)
  5. Social media sites and blogs account for 23% of all time spent online. (Content Marketing Institute)
  6. 78% of consumers believe that organizations providing custom content are interested in building good relationships. (TMG Custom Media)
  7. Blogs give websites 434% more indexed pages. (Content+)
  8. Blog give websites 97% more indexed links. (Content+)
  9. Companies with less than 10 employees allocate 42% of their marketing budget to content. (Content Marketing Institute & Marketing Profs)
  10. Interesting content is one of the top 3 reasons people connect with brands on social media. (Content+)
  11. Social media sites and blogs reach 8 out of 10 of all U.S. Internet users. (Content Marketing Institute)
  12. Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate. (Hubspot)
  13. 90% of consumers find custom content useful. (TMG Custom Media)
  14. 57% read content marketing titles at least once a month. (CMA)
  15. Articles with images get 94% more views. (Jeff Bullas)
  16. 90% of consumers find custom content useful. (TMG Custom Media)
  17. 20% of users’ time is spent surfing the Internet on content-led websites. (The CMA)
  18. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute)
  19. 60% of consumers feel more positive about a company after reading custom content on its site. (Content+)
  20. Companies with active blogs receive 97% more leads (Content+ 2013)
  21. Content creation is ranked as the single most effective SEO technique (Marketing Sherpa 2013)
  22. Articles with images get 94% more views (Content+ 2013)
  23. 60% are more likely to be on the lookout for products when looking at content marketing. (The CMA)

While Engine East is focused on creating content, we’re happy to help companies develop a strategy that fits their goals, resources and budget.

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